It is the dream all the business to make extremely high profits. The element of profits is greatly dependent on the sales that the company makes to customer, which translates that companies with a large market share achieve higher profits. Marketing is the channel can help the businesses to increase their sales by letting the potential customers of the existence of the company’s products or services. Since most people now have an online presence, they can be reached by means of digital marketing.
Mass emailing is one of the former ways of going about digital marketing that involved business sending out mass emails to existing email addresses in a bid to advertise their product, although most of these emails went unread as the recipients considered them uncalled for. The method had very little success rate as it disrupted the potential customer’s current activities and they did not have the time to check out what there advertisement contained. Calling prospective customers randomly, like mass emails, yielded equally poor results. Digital inbound marketing, an improvement of these former approaches, works to eliminate the aspect of pushing product or information to prospective customers.
This of marketing uses the approach where the companies put information of their services or product strategically allowing the customers to come across in the course of doing other things and if interest reach out to the company to make a purchase. The business need to work on the means by which the prospective customer learns about their products. The major strategies used involve Search Engine Optimization and content marketing. By search engine optimization, one uses well selected words that enable the company’s website to feature among the very first search results if they look up these key words in a search engine. This is because people tend to check the results which come up first and in the process makes these customer land right into the company’s website where they learn about different products thus achieving the company’s objective.
It is also possible to use social media as a marketing channel. The business can make the best use out of these platform by making sure they are active in all accounts possible. It is by the use of these online social media platforms where they can reach their customers interact with them to trigger those purchases. Email marketing works more like mass marketing with the exception of the fact that the customers are expected to subscribe to these emails and hence only the interested customers receive them. Email marketing enables those customers interested in this type of products to gather more information regarding theses product, which is necessary as they make purchase decisions.